The anti-ageing skincare market is worth billions — and full of products making bold claims with very little evidence behind them. The good news is that a handful of ingredients have genuinely strong research supporting their effectiveness. Here's what actually works.
Peptides
Peptides are short chains of amino acids — the building blocks of proteins like collagen and elastin. When applied topically, certain peptides signal to the skin to produce more collagen, helping to visibly firm and smooth the appearance of fine lines and wrinkles over time. Unlike some actives, peptides are well tolerated by most skin types including sensitive skin.
They work best with consistent daily use — morning and evening. Results typically become visible after 8 to 12 weeks. Try our Peptide Anti-Aging Serum or Peptide AM/PM Moisturiser for a peptide-rich daily routine.
Retinol alternatives
Retinol is one of the most researched anti-ageing ingredients available — but it comes with downsides including irritation, redness and sun sensitivity, particularly at higher concentrations. Modern retinol alternatives — including bakuchiol and certain plant-derived actives — offer similar skin renewal benefits with significantly less irritation, making them suitable for sensitive and reactive skin types.
Our Gentle Retinol-Alternative Moisturiser and Natural Retinol Alternative Oil Serum both deliver anti-ageing renewal without the harshness of traditional retinol.
Hyaluronic acid
While not technically an anti-ageing ingredient in the strictest sense, hyaluronic acid has a significant impact on how skin looks and feels as we age. As natural HA levels decline with age, skin loses plumpness and elasticity. Topical HA restores surface hydration and gives an immediate plumping effect. Our Double Hydration Boost Gel with HA uses multiple molecular weights for both surface and deeper hydration.
Exosomes
One of the most exciting developments in modern skincare, plant-derived exosomes support cellular communication and help skin behave more like younger, healthier skin. Our Exosome and Niacinamide Serum is our most advanced formula — combining exosomes with niacinamide for brightening and barrier support.
SPF — the most important anti-ageing product of all
Every anti-ageing expert agrees on one thing — daily SPF is the single most effective anti-ageing step you can take. UV damage accounts for up to 80% of visible skin ageing. Use it every morning, every day, all year round. Our Mineral SPF50 Stick makes daily reapplication easy.
The anti-ageing routine that works
Morning: vitamin C serum → peptide moisturiser → SPF. Evening: retinol alternative serum → peptide or hyaluronic acid moisturiser. That's it. Consistency over complexity, always.